Microsoft Clarity is a free user behavior analytics tool designed to help website owners understand how users interact with their sites. It offers session replays, allowing you to watch recordings of user sessions, and heatmaps, visualizing where users click, move, and scroll. Key features include:
- Session Replays: Watch recordings of individual user sessions to identify usability issues and user behavior patterns.
- Heatmaps: Visualize user engagement with clickmaps, scrollmaps, and area maps to understand popular and underutilized areas of your website.
- Insights Dashboard: Access an overview of key metrics and user behavior trends to quickly identify areas for improvement.
- Integration: Seamless integration with other analytics platforms like Google Analytics.
- Free to Use: Clarity is offered as a free service, making it accessible to website owners of all sizes.
Clarity is a valuable tool for web developers, marketers, and UX designers to optimize website usability, improve user experience, and increase conversions. It provides actionable insights into user behavior, enabling data-driven decisions for website improvements.
