Plausible Analytics is a privacy-focused, open-source web analytics platform designed as a simple and lightweight alternative to Google Analytics. It emphasizes user privacy by not using cookies and ensuring all data processing is anonymous and compliant with GDPR, CCPA, and PECR. Key features include:
- Intuitive Dashboard: Provides essential website stats on a single page, eliminating the need for custom reports.
- Lightweight Script: The analytics script is significantly smaller than Google Analytics, improving website loading speed and reducing carbon footprint.
- Privacy-Focused: No cookies, no personal data collection, and no cross-site or cross-device tracking.
- Goal Conversions: Track goal conversions, revenue, and campaigns using UTM parameters and custom events.
- Shareable Dashboards: Stats can be shared publicly or privately, and dashboards can be embedded into websites.
- Open Source: The source code is available on GitHub for transparency and community review. Self-hosting is also an option.
- Data Ownership: Users own and control their data, which is not shared with third parties.
- Integration: Offers integrations with tools like Google Search Console, WordPress, Ghost, and more.
- Email/Slack Reports: Weekly and monthly reports, along with traffic spike notifications.
- API: A powerful API to retrieve stats and integrate with other services.
Plausible is ideal for website owners, startups, bloggers, and agencies seeking a simple, privacy-respecting analytics solution that is easy to use and understand. It's a great option for those looking to move away from Google Analytics due to privacy concerns or complexity.
